흔히 3rd Party라고들 부른다. 영어로 들리기엔 좋지만 "제3자" 내지는 "외부업체"
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::: 댓글필수... De Ryo :::
좋은 자료네요.. 쇼핑몰 처음 만들때.. 이런 자료가 있었으면 많은 도움이 되었을텐데.. 왠지.. 맨땅에 헤딩한 부분도 많았지요.
한국에서의 3rd Party는 오픈마켓에서 너무 많은 일들을 하고 있어서 그리 많지 않은 것 같네요. 박한 수수료율로 인하여 상품으로서의 3rd Party보다는 광고나 홍보를 도와주는쪽에 답이 있지 않을까 생각합니다.
사업을 하면서 국내의 바이럴마케팅의 미천함을 보면서.. 그 시장에 적절한 대안이 나온다면.. 해답이 있지 않을까 하는 생각을 해봅니다.
감사합니다.
그래도 그런 고생을 하신 덕분에, 일 60억이라는 기염을 토하는
"결과물"을 만들어 내시지 않으셨나요..
바이럴마케팅의 미천함이라고 하기는 뭐하지만,
"바이럴마케팅"이 이뤄질 수 없는 환경과
그를 바라보는 기업들의 자세 역시 중요하죠..
적어도 대기업에서는 바이럴 마케팅에 예산을 집행할
이유나, 동기나, 명분이 없어서 더 힘들겠죠..
서드파티 하니 시그마나 탐론이 생각나는구려..ㅋㅋ